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What is a bounced email and how it can be reduced

An email marketing campaign is the best tools to promote the activities with the help of a SMTP server hosting site. One of the best and most suitable forms of advertising, email marketing provides you the facility of sending mails in bulk to prospective customers scattered across different locations. Bulk emailing is the best way to reach directly to a customer; however it is meted with few demerits. One such factor that can diminish the effectiveness of your sent emails is a bounced mail.

A bounced mail is a mail that does not get delivered to recipient and is sent to the sender due to some or the reason. Bounced mails are also referred to as Undeliverable Message and are reflected in the inbox as a new note. A bounced mail basically consists of two types; one is called soft bounce whereas the other one is called hard bounce. Soft bounce emails are those mails that do not get delivered to the recipient due to unavailability of space in the mailbox of recipient or because of temporary unavailability of recipient account. On the hand, hard bounce mails are permanently rejected mails because the intended user or mail address does not exist or is permanently deleted.

Let’s have a look at some of the most popular reasons for email bounce –

Deleted or non-existent mail address -

This is one is probably the most important reason why mails get Bounce Back to the sender. Sending mails to an email address that is not in use or has been deleted reflects back a non-existent email address and informs you that the intended recipient may have left the organization. A non-existent mail could be the cause of a typo or wrong email address provided by the concerned person.

Mail cannot be delivered –

One of the most popular reasons of mails not getting delivered is an undeliverable mail. This could simply either be a cause of email address not available temporarily or the recipient is not having a sufficient space or mail address could not be found.

Auto reply or unavailability of the recipient –

There are times when your emails get bounced because the recipient may be unavailable and has set auto reply. This type of bounce however is not permanent and mails will get delivered automatically once the recipient activates their email ID.

Blocked emails –

Another important reason for Email Bounce Back is blocking of your email address by the recipient or the server. Public institutions and secret agencies often block server for incoming mails from unknown source or server.

Tricks to reduce the bounce rate for your emails

Constantly getting Mailer Daemon message in your box is not suitable for your email campaign and diminishes the effectiveness of the mail campaign. We at SMTP cloud servers are quite aware of the fact that bounced mails are not good for marketing and leads to hassling experience. It is in this regard we help our clients reduce the possibility of message Undeliverable or bounce mail with the help of our servers. Here are few of the steps that you can apply to email campaign to reduce the rate of bounce email-

Remove suspicious or inactive accounts from the list - Once you have received a bounce mail stating that email address is non-existent, you should then and there delete the concerned address from the list. You can also delete or remove email addresses from the list that suspicious or have been the subject of bounce mails. Inactive as well as temporarily shut email addresses should be kept on vigil and if give Undeliverable message more than two times then they should also be removed from the list. This can certainly reduce the rate of bounced mails and help your email campaign considerably. We at are quite helpful in this exercise and help you get clarity with Bounce Back Meaning and its repercussions on the email campaign.

Create a “do not mail list” – There are times when the mailing list does not remove the mails addresses even after receiving repeated bounced mails from the same address. This simply increases the chances of receiving more bounced mails. To remove this drawback you can simply create “do not mail list” and put every suspecting and inactive mail in such list. The list proves handy and helps you avoid all those mail addresses that are inactive, permanently deleted or non-existent. The list is surely a handy idea and can reduce considerably Mail Daemon replies in your inbox.

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